Many people aspire to write a book but don’t because they think it’s too much work. In many ways, they’re absolutely right—writing a book is a lot of work. But bloggers, if you have several quality blog posts under your belt, putting together a book will be much easier than you think. In fact, it took me just 30 days to put together my book, market it, and to begin to sell it on my blog and on Amazon. Writing your book is very doable, even when you’re busy working on your blog, and the benefits you’ll get from self-publishing your book are enormous.
Writing a book: What’s in it for me?
Yes, writing and editing a book takes time. Marketing your book will take effort. But, the rewards you’ll get from writing your book make that time and effort well worth it. When you’re finished with your book, you’ll have a product that you can sell both on your blog and through popular sites like Amazon. By publishing on websites like Amazon, you’ll be able to get your content in front of readers who may not have found you otherwise, and you’ll start to build a relationship with you as they connect with your words.
Writing a book will also bring added legitimacy to your platform. Writing a book is actually a pretty big deal, and being an author of a book in your field will show that you’re serious about your subject. Yes, many people probably could write a book about your topic, but here’s the thing—they don’t. If you take the time to put together your book, it automatically shows your audience that you’re really passionate about your topic, and that you know enough about that topic to write an entire book about it.
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Why writing a book is easier than you think
Consider all of the time you’ve already put into to writing blog posts. If you’re like me, you’ve spent hours writing a single post, making sure that you provide the best, most complete information to your readers. You have put so much effort into creating content you give away for free every day on your blog. It’s a smart idea to repurpose your content, and a great way that you can repurpose your blog posts to make money from your blog is to put them together into a book. In fact, I was able to write my first book in just a month by repurposing old blog posts.
Similarly, if you’ve taken the time to write a short eBook that you either sell on your blog or give away as a freebie, you have a great start to a book that you can self-publish. Most likely, you have several thousands words written for that book, maybe even more. And, you know that if your readers are already buying your book or signing up for your mailing list to get your book, you know there’s enough interest to make putting the time into self-publishing a book worthwhile.
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You’re also ahead of the game when it comes to marketing your book. As a blogger, you’ve built up a following of loyal readers, and you likely have built up followers on your social media platforms, too. You can leverage those followers, your loyal fans, to not only sell your book, but also to help get the word out about your book. You’ve built trust with your readers, and likely other bloggers, too. Those relationships will be an incredible asset as you begin to market and sell your book.
I hope I’ve convinced you that you really can self-publish your book, and that it’s something that you need to do to build your brand and your platform. If you’re ready start writing, begin by downloading my free “First Steps to Your First Book” worksheet bundle. The worksheets in the bundle will walk you through the first steps you need to take to start putting together your book.