Black Friday is coming up quickly, which means that if you want to offer a deal and sell more books, you need to have a marketing plan in place. But, with so many deals popping up in social media feeds and email inboxes, it can… Read More »How to Promote Your Black Friday Book Sale
This episode is being released on November 1st, when holiday shopping season is upon us. That begs the question: how can you make sure your book makes it into gift bags and stockings this year? Many authors will offer sales on their books on Black… Read More »Black Friday Book Sale Ideas (Beyond a Simple Discount)
I know that many of you who listen to the podcast are already authors. You’ve written, published, and launched your books, and you love hearing tips to help you sell more copies of your book now that the momentum of your launch has worn off.… Read More »Get Ready for Holiday Book Sales
eCommerce giant Amazon has been a game changer for self-published authors. But, getting your book seen by the shoppers who want it can be a little tricky. With hundreds of millions of shoppers on Amazon each month, all you need to do is load your… Read More »How to Sell More eBooks on Amazon feat. Dave Chesson
Instagram is a bit of an enigma for just about every blogger and entrepreneur I talk to. Most of them really want to grow their Instagram platform, but they’re not sure how to do it, especially when their follower numbers have been stagnant for months… Read More »Instagram for Authors: What’s Working NOW feat. Jessica Norby
I get asked about book pricing a lot. And I get it—it’s hard to figure out what you should list your book at to make sure that the price doesn’t drive away potential book buyers and readers. So, in this episode, I’m diving into… Read More »Does the Price of Your Book Affect Sales?
So many authors focus on selling books online. But, working to promote your book to your local community can actually have a huge impact on your book sales and your business, maybe even more than if you focus on promoting your book online. It’s… Read More »Ways to Promote Your Book in Your Community feat. Marsha Apsley
You’ve written a great book. Now you need to get it into the hands of more readers. If you’re a blogger, you’re already familiar with influencer marketing. And if you’re not a blogger, you probably still understand the power of having someone with a following… Read More »How to Ask Influencers to Review and Share Your Book
You may have seen some authors give away their book for free. (I’ve certainly done it with several of my books.) And, you may have wondered why in the world would they give away something for free if their goal is to make money… Read More »Should You Give Away Your Book for Free?
Have you used connections in your community to build your business or to sell your books? I know, I know, it can be really uncomfortable to put yourself out there and meet with people in person. (Shout out to my fellow introverts.) But, those… Read More »Why You Should Go Local to Promote Your Book feat. Nicole Culver