It’s tough to make a full-time business out of your blog, but that’s exactly what Jenny Melrose has done. She built her business by diversifying her income, including streams of revenue like sponsored posts, ads, and courses. And, she definitely knows how to use social media and other marketing methods to her greatest advantage.
Today, I’m talking to Jenny about what she feels is the best marketing tool out there right now – live video. In our interview, Jenny explains why she feels that live video is so important, and she gives some great tips for beginners to help them get started. If you’ve ever thought about doing live video but the idea seems terrifying and overwhelming, you’ll love this episode.
Jenny is a former reading specialist who “retired” from her teaching career when her blogging income far exceeded her salary. Through hard work and dedication, her lifestyle blog, The Melrose Family, became regularly sought out by nationally recognized brands such as Neutrogena, Smuckers, Glad, Costco, Stanley Steamer, Sara Lee and many more. The unique pitching process she developed for working with brands, transformed an empty editorial calendar into one that was completely booked months in advance. Now, she’s combining her passion for teaching with her extensive experience working with brands to help other bloggers do the same.
Where you can find Jenny:
Influencer Entrepreneurs Podcast
Influencer Entrepreneurs with Jenny Melrose Facebook group
Jenny’s Facebook page
[Tweet “Bloggers and authors, learn how you can make the most of #livevideo to sell more books and grow your business with these great tips from @jennymelrose!”]
LIVE VIDEO RESOURCES FROM JENNY
Get Jenny’s Live Video Equipment List here!
How to Structure your Live Broadcasts to go Viral
Overcoming the Fear of Live Broadcasts to Stand out to More Brands
10 Killer Content Ideas for Facebook Live You’ve Got to See
7 Tactics to Increase Engagement on Facebook Lives
How to Build Your List with Live Broadcasts
How to Make your Live Broadcasts Go Viral
6 Ways to Repurpose Live Broadcasts
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