A lot of people dream of writing a book someday. However, the process of writing a book, even a short one, is a daunting task. But, as a blogger, you’re already several steps ahead of the average person who wants to write a book. Bloggers, here’s why you should put the time and effort into writing and publishing a book:
YOU ALREADY HAVE AN AUDIENCE
You could write the best book in the world, but if you don’t have anyone to read it, you definitely won’t sell any copies. That might not be a big deal if you’re just publishing the book to be able to say you wrote one, but if you’d like to get your book in the hands of readers, you’ll need a way to spread the word about your book. That’s why bloggers make perfect authors—you already have a built-in audience through your blog and your social media channels. Your audience already sees you as a trusted resource, and many of them will gladly pay for a copy of your book.
YOU ALREADY HAVE A LOT OF CONTENT
If you’ve been blogging for a while, you probably already have a lot of great content that you could compile into a book, especially if you’ve been writing informative articles on a regular basis. You know that you can write because that’s what you do every time you click on “Publish” with a new blog post. For many bloggers, writing a book is the logical next step.
You’ve put in a lot of time creating free content for your readers through your blog posts. Why not edit and improve those posts that you worked so hard to create and turn them into a book? The great news is that you don’t have to reinvent the wheel. You can use the content you already have, add to it, and quickly have a substantial book to sell. I personally used this method to publish and sell a 128-page book in less than a month.
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A BOOK IS A GREAT WAY TO EARN PASSIVE INCOME
Even if you didn’t start your blog to make money, being a successful blogger almost always takes money, whether it’s for website hosting fees or software that helps you be a better, more organized blogger. It can be tough to offset those costs on ads alone unless you have huge traffic. It’s also smart to have multiple revenue streams coming from your blog to help you make money, particularly if you hope to make your blog a part-time or full-time job someday. Once you’ve put in the time to write the book, you only need to spend a few minutes here or there marketing your book to add extra income to your bank account.
YOU’LL BUILD AUTHORITY IN YOUR NICHE
Being an author is a big deal. Sure, now that self-publishing is common, anyone can write a book on any topic of their choice. But, most people don’t write a book. The time that you put in to writing and publishing a book, whether electronically or creating actual physical copies of your book, shows that you are committed to your topic. And, the fact that you have 10,000+ words of helpful information to provide shows that you know a lot about the topic. You will have literally written the book on your topic.
Just like in blogging, you don’t have to be the world’s expert in a topic to write a book about it. You simply need to know more about the topic than a person who’s one step behind you on the same journey. Consider writing a book for beginners in your niche if you don’t know where to start. You’ll be helping them create positive change in their lives, and you’ll be able to make a little money while doing so.